This is How to Launch a Kickstarter Campaign

Feb 9, 2012

Double FineTim Schafer (Full Throttle, Psychonauts) launched a Kickstarter Campaign to create an old-school graphical adventure game. When I first heard about it, around $3,000 had been raised. Less than 24 hours later, that number is north of $650,000 (the goal was $400,000).

This is the perfect example of how Kickstarter can be a disruptive influence: a group of talented people are able to subvert the existing industry restrictions to do work directly for their customers. This style of game probably doesn’t have enough potential to interest a big name publisher, but it has more than enough potential to interest the developers themselves.

Make sure you watch the into video, it’s hilariously done and clearly conveys the goals of the project. Check it out.